So you decided to read Pt2, well good on ya, I appreciate your readership. But if you came here unexpectedly, click the advertisement critic for Pt1 of my Newsday ads review.

Page 27 is a full-page Fresh Express advertisement. Fresh Express is the latest kid on the sub-sandwich market and they have innovatively utilised gas station mini-markets, drugs stores, and bona fide supermarkets to sell their sandwiches.
That's clever, because fighting the big-boys , Subway and Blimpies, in a traditional retail outlet would have failed. This way they get their product in many locations and build their market before they inevitably go the way of adding specific Fresh Express outlets.

The ads however, are not as innovative, featuring a fat-ish boy holding a sub with some sort of fish-eye effect to make both he and the sandwich appear larger than life. Uhhh, no!
It is not effective, but, the slogan 'this is how we eat out in South', is.
The use of the San Fernando Hill is so, so, so what is the point, that it 'uglifies' the ad
Rating: 4 blinks

Westport always struck me as a company with a lot of self-belief, and Page 29's ad is true to form. The ad is for their Vogue Addiction Collection and they probably thought it was a good idea to create a Vogue-type ad.
Wrong! It is boring and pretentious -this from a man who uses blinks to rate-, and worse yet they use a profile shot of a young lady who does not have a very appealing profile.
She is certainly good-looking, but this is definitely not her best angle.
Rating : 4 blinks

A turn of the page uncovers a Grand Bazaar/Ford Focus ad that does nothing but remind you Grand Bazaar has a supermarket. Catwalk showcases another of their straight-out-of-Macy's advertisements.
Next comes the National Lottery Control Board's dumb wishbone ad.
Detour's ad is on page2 of Section B. Uh, ah, yeah, it is on page 2 of Section B.

Jeez, there are a lot of ads in Friday's newspaper.
Let's skip over Courts', Singers', Kirvek's (who?), the PNM's, and RadioShack's ads to page 40 of Section A.
Where we countenance yet another info-advertisement by Digicel.
Really, wtf?
I am not going to read this stupid ad because whatever information contained therein is of no relevance or is already known to me.
Digicel marketing department, please, listen to me; 'no one reads these stupid ads!'

Ahhhh, but I read TSTT's Network Interference headed info-statement (page52) that alleges Digicel's responsibility for the problems experienced by some of their clientèle. They also reveal a complaint was lodged with the Telecommunications Authority on the matter. Further, a request to Digicel was actioned, presumably asking them to stop their insensitive actions.
Oh behave!
TSTT, go to hell. No one cares about your sad little allegations.

Finally, we end with Carib Brewery's ad, a tribute of sort to the Soca Warriors. The idea is good, using footballs as bubbly beer froth, but alas, the execution is mediocre.
So sad.
Even sadder is the slogan-statement 'Drink Carib beer...support'.
Support what? The Soca Warriors?
We should support the National team by consuming alcohol?
Could they have not said this a better way. They are driving me to sobriety...