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February 14, 2006

The cellular phone battle in Trinidad and Tobago among TSTT, Digicel and Laqtel appears to have only one winner.
TSTT's underhanded dealings and lies have secured itself a major advantage over its telecommunications rival.

My source tells me that TSTT has sold a record number of mobile phones in the last quarter and is particularly pleased with the retail sales of the Motorola Razr.
The popular cellphone is jumping off the shelves as consumers are no longer willing to wait three more months for the offerings of rivals Digicel and Laqtel.

I am not surprised. I warned Digicel that its useless secrecy was hurting its potential market share. Digicel should have made known to the public some or all of the mobile phones they intend to offer Trinidad and Tobago consumers.
At this point only free phones can regain the ground and goodwill they have lost.

Digicel's marketing and promotions team is too concerned with appearances at popular fetes and social settings than forging market share. Particularly so, Mrs. Sandra Welch-Farrell.
I remitted an e-mail to Welch-Farrell without reply and quite frankly I am annoyed.
The good lady -who looks exceptional by the way- seems content with media personality Anil Roberts bashing her client on a daily basis without any contending view.
If the marketing executive believes her 'let them talk' strategy and general aloofness is a counter-measure to Roberts' barking she is sadly mistaken.

Editor:Google keeps directing traffic to this site for those who do not know how to adjust the volume on your Motorola Razr. Well the answer is simple, look to the left and to the side of the cellular and you will notice a silver roll-on type thing. You can use that to adjust the volume, but don't expect too much because it's not that loud.

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posted by Trinidad&Tobago at Tuesday, February 14, 2006 | Trinidad |


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